Post by account_disabled on Dec 2, 2023 1:20:21 GMT -5
select it by going to “Columns: custom” > “Compare attribution windows”.The return of this attribution parameter is particularly who have a longer purchasing cycle (expensive product, services, etc.)!Here is a very concrete example:Last April, I launched a Facebook advertising challenge.15 days later, I presented an offer to the participants.All the people who took advantage of the offer and c
licked on my advertisements could not be counted as buyers on Meta since the 7 day deadline had passed.With the 28 day attribution, I can have this information.Based on 7-day attribution, my campaigns generated €0 in revenue Based on the 28-day allocation, no less than €4,988 can be allocated to these campaigns!A “small” detail in the attribution windows changes and the profitability of a campaign is completelydifferent.End
of parenthesis.°°Then, in 2023, Meta disc Europe Cell Phone Number List reetly announced to us that the aggregate event measurement tool would gradually disappear!What does this imply?You no longer need to verify your domain name. Even though this is no longer mandatory, it is still recommended to do so.The “Aggregated event measurement protocol” section has been removed: Meta has removed this section from its tools.You no longer need
to prioritize 8 events: You no longer have to prioritize conversion events on your domain name, and you no longer need to enable value sets to use value optimization .For me, this is the very symbol of Meta's victory over all the damage and damage that has been done to advertisers by the iOS 14.5 update.Is Facebook ad tracking more reliable than before the iOS 14 update?I do not think so !On the other hand, the feedback is
so much better than in 2021 and early 2022 when only part of the data was reported late, which made the optimization of our campaigns over short time intervals very complicated.3) Targeting your Instagram subscribers is now possible!For reasons specific to Meta, it has never been possible to target our Instagram followers. I even made an article titled “ how to target your Instagram followers with Facebook advertising ”.At the end of 2022, advertisers and agencies were very surprised to discover that it is now possible for creators and brands to target their Instagram audience.How ?By
licked on my advertisements could not be counted as buyers on Meta since the 7 day deadline had passed.With the 28 day attribution, I can have this information.Based on 7-day attribution, my campaigns generated €0 in revenue Based on the 28-day allocation, no less than €4,988 can be allocated to these campaigns!A “small” detail in the attribution windows changes and the profitability of a campaign is completelydifferent.End
of parenthesis.°°Then, in 2023, Meta disc Europe Cell Phone Number List reetly announced to us that the aggregate event measurement tool would gradually disappear!What does this imply?You no longer need to verify your domain name. Even though this is no longer mandatory, it is still recommended to do so.The “Aggregated event measurement protocol” section has been removed: Meta has removed this section from its tools.You no longer need
to prioritize 8 events: You no longer have to prioritize conversion events on your domain name, and you no longer need to enable value sets to use value optimization .For me, this is the very symbol of Meta's victory over all the damage and damage that has been done to advertisers by the iOS 14.5 update.Is Facebook ad tracking more reliable than before the iOS 14 update?I do not think so !On the other hand, the feedback is
so much better than in 2021 and early 2022 when only part of the data was reported late, which made the optimization of our campaigns over short time intervals very complicated.3) Targeting your Instagram subscribers is now possible!For reasons specific to Meta, it has never been possible to target our Instagram followers. I even made an article titled “ how to target your Instagram followers with Facebook advertising ”.At the end of 2022, advertisers and agencies were very surprised to discover that it is now possible for creators and brands to target their Instagram audience.How ?By