Post by arfankj4 on Mar 7, 2024 3:30:31 GMT -5
The Scale Of The Threat Nonetheless we hold that these arguments admire the forest while forgoing an inspection of the trees. And many trees in the retail forest that is many brick and mortar stores are in ill health. Like trees retail stores are long lived often with leases lasting ten or more years and are unable to rapidly adapt to meet a changing environment. Online sales no matter if they come from pure play online retailers or omnichannel retailers suck volume out of a store and often lead to more intense price competition.
A For reasons we ll cover later in this book neither buy online pick up in store nor ship from store are enough to save these categories. The online threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories many retailers were able to respond Poland Mobile Number List to and effectively co exist with Walmart. Related Article RELATED ARTICLE An Interview With the Authors READ THE INTERVIEW However with ecommerce we believe we are now at a tipping point for many retailers. specializing in a category of goods that succeeded against Walmart due to their deep assortment aggressive pricing large stores extensive store network and knowledgeable salespeople with deep expertise in the categories they served.
Against Amazon and other online retailers these advantages fade. Online retailers have appropriated the strengths of category killers and can offer wider assortments than any store have driven prices to new lows and replace associate knowledge with editorials professional and customer reviews and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows defeating any convenience advantage that category killers might have.
A For reasons we ll cover later in this book neither buy online pick up in store nor ship from store are enough to save these categories. The online threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories many retailers were able to respond Poland Mobile Number List to and effectively co exist with Walmart. Related Article RELATED ARTICLE An Interview With the Authors READ THE INTERVIEW However with ecommerce we believe we are now at a tipping point for many retailers. specializing in a category of goods that succeeded against Walmart due to their deep assortment aggressive pricing large stores extensive store network and knowledgeable salespeople with deep expertise in the categories they served.
Against Amazon and other online retailers these advantages fade. Online retailers have appropriated the strengths of category killers and can offer wider assortments than any store have driven prices to new lows and replace associate knowledge with editorials professional and customer reviews and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows defeating any convenience advantage that category killers might have.